Is it Really That Bad???

I went to the website that I ordered the socks from, and under shipping information it says that they package very discreetly, in plain wrapping, with only "sock dreams" as the return. First of all, "Sock Dreams" is the name of the company, so what else would they put? And doesn't that say what's in the package? And should I be ashamed of buying socks? Is my mailman shocked and disgusted because I wear socks? WTF?